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Tourism sector goes digital amid epidemic

2020/4/27 11:07:12
China's tourism sector is seeking long-term development to offset losses brought by the COVID-19 epidemic, with smarter infrastructure and live broadcast provided by many scenic spots.

Statistics show that consumers who used to be price-sensitive are shifting to focus more on safety, making travel safety a priority when they pick desired destinations.

According to Qunar, flight bookings on the travel platform for business class and first-class cabins, which enjoy lower passenger density, increased 46 percent from February, over 10 percent higher than that of the economy class.

Hotel data released by Qunar reflects a similar trend. Consumption of star hotels with quality service and higher safety standards has picked up remarkably since March.

"Tourists will give more priority to 'fitness' and 'individuation,'" said Ma Yong, a tourism and hospitality expert with the Hubei University, adding that self-driving tours, overseas study tours, and family tours are expected to rise by leaps and bounds, and the frequency of customized leisure tours will also go up.

Services in scenic spots are also provided in a more intelligent way to improve travel experience and prevent the epidemic.

On April 13, nationwide tourist attractions were required to complete their booking systems to avoid crowd gathering during rush hours. Travel agencies and scenic areas were urged to adopt smarter management measures.

China's largest online travel agency Trip.com Group launched online booking access earlier this month to support real-name ticket reservations, monitor tourist flows and take care of after-sales service.
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